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Brian Niccol’s Turnaround Is Working, and Starbucks Has Rewarded Long-Term Believers
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FOMOGRAM Editorial Desk
Aug 5, 2026
EXECUTIVE SUMMARY
Brian Niccol walked into a struggling Starbucks with a deceptively simple plan, and the numbers are starting to prove the skeptics wrong. Here is what a $10,000 bet at the 2011 logo rebrand looks like today, and whether the rally has more room to run.
Brian Niccol walked into a struggling Starbucks with a deceptively simple plan, and the numbers are starting to prove the skeptics wrong. Here is what a $10,000 bet at the 2011 logo rebrand looks like today, and whether the rally has more room to run.
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