<p>Nothing has improved my work and life more than my new operating philosophy:<em> <a href="https://urldefense.com/v3/__https%3A//www.smartbrevity.com/simplify%2Aabout__;Iw!!Al82Z4c!wzXvnpVtZL1vvx45-uPwR7nWvtwazlfsYohPnhJbkVcr66687DaBWiBc7K5o8h1pmTSasQ$" target="_blank">Simplify</a>.</em></p><ul><li>I've seen such a dramatic improvement at Axios, and in my personal life, that I co-wrote a new book explaining step by step how it works. It's called <em>"<a href="https://urldefense.com/v3/__https%3A//www.smartbrevity.com/simplify%2Aabout__;Iw!!Al82Z4c!wzXvnpVtZL1vvx45-uPwR7nWvtwazlfsYohPnhJbkVcr66687DaBWiBc7K5o8h1pmTSasQ$" target="_blank">Simplify</a>: Do 50% More with 50% Less."</em></li></ul><p><strong>Why it matters:</strong> Axios co-founders Jim VandeHei, Roy Schwartz and I dig deep into real-world experience and science to show you why most people waste years of their lives doing needless stuff out of habit or inertia.</p><hr><ul><li>You'll learn the three-step <em>Simplify </em>operating system we've personally stress-tested: <em>Confront</em> what you do, <em>Delete </em>what you shouldn't do, and <em>Amplify</em> what brings you joy and achievement.</li></ul><p><strong>💡 <em>Simplify </em>is a method and a mindset</strong> — a set of power tools to help you kill complexity in your life and work so you can be happier and more productive.</p><ul><li><strong><em><a href="https://urldefense.com/v3/__https%3A//www.axioshq.com/smart-brevity-book__;!!Al82Z4c!wzXvnpVtZL1vvx45-uPwR7nWvtwazlfsYohPnhJbkVcr66687DaBWiBc7K5o8h3magQDGQ$" target="_blank">Smart Brevity</a>, </em></strong><em></em>our first book, was about simplifying how you communicate. <em>Simplify </em>extends that superpower to how you lead, manage, work and live.</li></ul><p><strong>Why this? </strong><em>Simplify </em>is a modern survival guide written for this wild, high-velocity AI moment.</p><ul><li>We'll show you how to "say no" ... to delete ... to skip.</li></ul><p><strong>Why now? </strong>AI turns out to be the greatest complexity-generation machine ever invented. It mass-produces drafts, dashboards and action items, adding to the noise and distraction that engulf us.</p><ul><li><strong>Stunning stat:</strong> <a href="https://urldefense.com/v3/__https%3A//www.betterup.com/workslop__;!!Al82Z4c!wzXvnpVtZL1vvx45-uPwR7nWvtwazlfsYohPnhJbkVcr66687DaBWiBc7K5o8h1BKbg0XQ$" target="_blank">Research shows</a> we spend two hours cleaning up <em>each incident </em>of AI workslop.</li></ul><p><strong>Why me? </strong>I'm excited for you to come along on my <em>Simplify</em> journey.</p><ul><li>You'll learn what AT&amp;T CEO John Stankey, who has spent years taming complexity at one of the world's oldest and most tradition-bound corporate giants, meant when he told me: "Stop till they squawk."</li><li>And a top executive told me how Meta became a "funner, faster" company.</li></ul><p><strong>The bottom line: </strong>Less is more. <em>Simplify </em>will give you more time for <em>what matters.</em></p><ul><li><em><a href="https://urldefense.com/v3/__https%3A//www.smartbrevity.com/simplify%2Aabout__;Iw!!Al82Z4c!wzXvnpVtZL1vvx45-uPwR7nWvtwazlfsYohPnhJbkVcr66687DaBWiBc7K5o8h1pmTSasQ$" target="_blank">Preorder here</a>.</em></li></ul>