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AI Chip Expenses Prompt Xbox Price Increase Following PlayStation Ahead of GTA VI Launch

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FOMOGRAM Editorial Desk
Aug 4, 2026
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AI Chip Expenses Prompt Xbox Price Increase Following PlayStation Ahead of GTA VI Launch
EXECUTIVE SUMMARY

Xbox's $150 price increase, along with Sony's prior adjustment, highlights the impact of rising AI memory demand on U.S. console pricing in anticipation of the GTA VI release.

Xbox's $150 price increase, along with Sony's prior adjustment, highlights the impact of rising AI memory demand on U.S. console pricing in anticipation of the GTA VI release.

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